Development of new hotels
DEVELOPMENT OF NEW HOTELS
Enter a new era for your hotel
Mayor Hospitality Management’s proven experience and a great track record in setting up and developing hotels, provides successful solutions for setting up of new hotels, guided by the desires of each owner of a plot or hotel. The team of Mayor Hospitality Management and its financial department undertake the entire process until delivery and opening.
Our experience has shown us that intensive study and attention to every little detail lead to the overall success of a hotel. The first step includes in depth research of the market, resulting in market intelligence and a comprehensive view of the competition. The key to success is conducting a strategic analysis in order to identify the gaps in the market and creating a strong competitive advantage for the new hotel, from the very first day of operation.
European and global target markets are evaluated constantly while management, marketing, yield strategies are studied and developed for the specific needs of each market.
Below are a few examples of our services:
- preparation of a budget
- capital and investment return procedure
- architectural designs of the hotel (including photorealistic rendering)
- finding the hotel’s identity
- development of a corporate identity and distinctive trademark
- coordination of crews, construction and technical works
- furnishing and orders for the hotel
- delineation of all the hotel’s departments
- recruitment and training of personnel
- representation of the hotel in the markets
- hotel sales (bookings)
- setting up a website and promoting the hotel
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Marketing and sales
MARKETING SALES
Setting the foundations for boosting hotel sales
Branding
The design and development of a distinct, marketable trademark is the cornerstone on which the entire marketing strategy is built. Mayor Hospitality Management uses its creative experience to design new logos and brands or to improve the effectiveness of existing logos and printed material owned by the hotel in order to improve the guest’s experience and leave its lasting mark.
Rebranding
One of the most important and radical marketing decisions is that of reinventing a hotel’s brand name with the intention of creating a new, differentiated identity accompanied by a set of new characteristics. At Mayor Hospitality Management we analyze the impact a brand name change delivers not only to guests but also to investors, competitors and various stakeholders.
Naming
A process driven approach is fundamental for the success of a brand’s name and future business development and prosperity. Mayor Hospitality Management’s experts, create strategically solid, distinct, memorable and legally available names to successfully represent a hotel’s identity in the highly competitive hospitality industry.
Internet and website development
A strong digital presence, the correct marketing and effective promotion of a hotel via the internet plays an important role in its success, in boosting sales and in establishing its position in the market.
All the above require a deep understanding of guest behavior, and in combination with extensive market research, the necessary actions are taken in order to ensure a positive return on the investment. At the same time, marketing campaigns are planned, and converted into bookings and improve visitor experiences.
The e-Commerce team of Mayor Hospitality Management applies an integrated approach to sales and marketing strategies in order to maximize the effectiveness of the hotel’s website by highlighting it’s strengths and unique selling points.
Relevant reports are forwarded every month in order to verify the results of exposure over the internet. It is vital to understand that the guest experience begins before their arrival. It starts at the search engines, on the digital platform.
Upon booking, a sense of anticipated hospitality is created and vertical sales actions are put into motion. Then, following guests’ departure, keeping contact with them for the following months is vital in order to create loyal customers who will want to return.
Digital Marketing
Mayor Hospitality Management team of digital marketing professionals designs, implements and evaluates tailor-made marketing plans and strategies to increase the most important KPIs that maximize revenue. Extensive experience in the hospitality sector combined with technical expertise and sophistication ensure the competitive advantage in an aggressive industry where return of investment (ROI) is the determining factor between success and irrelevance.
Search Engine Optimisation (SEO)
On a daily basis, the e-Commerce analysts of Mayor Hospitality Management monitor and research updates that are implemented on large search engines. This approach helps to quickly detect changes in the search engine algorithm and allows for strategic planning so as to ensure that the hotel website is directly accessible to visitors.
Search Engine Marketing (SEM)
Targeted search engine marketing campaigns are often recommended (such as: Google Adwords, pay-per-click text ads, display of advertising banners, social media campaigns via Facebook, Instagram, Twitter and Pinterest).
Internet Distribution
The sales team of Mayor Hospitality Management has in-depth knowledge of the Global Distribution System and the method for effectively managing hotel parity rates and room availability, that are funnelled and distributed to various channels. The information displayed across all platforms is checked in terms of accuracy, including rich photographic content as well as the hotel’s exact location for a coherent digital presence.
Sales & Revenue Management
One of the greatest advantages that our hotel clients gain from a partnership with Mayor Hospitality Management is that they are given access to a global market network of strategic partners and distribution channels with the end goal of hotel revenue growth.
The sales team begin by studying each hotel’s strengths, its competitors and its market position. They then categorize the room types and enter into contracts with the most profitable tourism partners and travel agents; they guide and train the booking department staff and provide the necessary sales tools. At the same time, they set realistic target commitments as permitted by the market demand and develop a competitive strategic pricing policy with the aim of maximizing hotel revenue during the operation of the hotel, while providing solutions and strategies for increasing sales during periods of low demand.
Individual hotel websites are designed according to the latest technological standards, using contemporary platforms for making direct bookings through the website and for providing website visitors with direct access to all necessary information, including room availability. Strategic collaborations with airline companies, credit card companies, car rental agencies, tour guides and other associates have been included so as to ensure effective promotion to targeted groups and markets at all stages.
Bookings are then monitored on a constant basis, with the help of modern technology, cutting-edge booking systems and reports on yield-revenue management, with the goal of maximization and effective determination of the hotel’s staff and stock, based on bookings. The sales team of Mayor Hospitality Management aims at increasing each hotel’s market share and revenue, with the vision of achieving and surpassing the goals that have been set. Through constant monitoring and a flexibility to adapt, the individual needs of each hotel are met and the opportunities to increase revenue and market share are maximized.
Our experience has shown us that increasing hotel revenue and profit margins in the complex modern tourism industry is only possible by skillfully managing yield and increasing occupancy.
We are able to provide our hotel partners with revenue management systems that generate steadily increasing room revenue, securing the competitive advantage.
Reputation Management
The marketing and sales department teams, in collaboration with the hotel’s reservations team, stay updated on a daily basis and check guest comments on the internet. They provide instructions on how to monitor comments more comprehensively, as well as guidance on crisis management and on how to respond correctly to negative comments.
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Expenditure controls
EXPENDITURE CONTROLS
A cost-effective model tailored specifically for each partner hotel is developed to create unparalleled revenue growth.
Task
An expert team within Mayor Hospitality Management intensively monitors the production process of each hotel, controlling the timetables and staff levels in relation to hotel requirements. Finally, the necessary changes for the optimization of results are proposed, at the lowest possible cost and at the highest rate of guest satisfaction.
Hotel facilities and energy consumption
Mayor Hospitality Management’s construction and maintenance team checks the hotel’s facilities, equipment and fixed assets. It then proposes technical maintenance changes, estimates the necessary upgrades and purchases, and recommends changes for reducing energy consumption. A plan is prepared for all the above including a budget and timetable for the delivery of the project will be provided, if requested.
Procurement of materials
The procurement department of Mayor Hospitality Management checks the purchases of each hotel, the product procurement procedures and prices, the ordering method and the existing financial agreements. We have contracts at a national and regional level with large procurement companies, enabling economies of scale, which allows us to ensure the acquisition of quality goods at the best possible price for our hotels.
Following a detailed study of all the hotel’s departments, a file is delivered including recommended suppliers and optimal ordering procedures, as well as profitable financial agreements, while always aiming at the best possible quality for maximizing guest satisfaction.
Housekeeping
One of our experts checks the labour cost management of the housekeeping department, conducts room cleanliness inspections and the rest of the facilities, analyzes the use of chemical detergents and evaluates the selection of linen as well as the stock levels and damages.
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Organization and control of individual departments
ORGANIZATION AND CONTROL OF INDIVIDUAL DEPARTMENTS
Assisting hotels to achieve efficiency
Accounting Department
The Mayor Hospitality Management team, having many years of experience in the auditing process and labour issues, inspect the hotel’s accounting department, its financial agreements and the cash flow statement. Then, a work schedule is drawn up (daily, weekly, monthly, annual, etc.) which is monitored, to ensure they are all thoroughly carried out.
Recommendations of changes ensue, as well as training of the local staff who are given a series of files that are to be delivered to the hotel’s management for the purpose of checking that the agreed procedures are observed and followed, while applying a goal-oriented approach to achieving the hotel’s monthly/annual financial target.
Food and beverage department
Having formed strategic collaborations with world-renowned chefs and gastronomic advisers, the food and beverage department of Mayor Hospitality Management can provide valuable guidance to the hotel in order to offer a complete package of unique taste experiences, resulting in the hotel’s establishment as a culinary destination in itself.
The restaurants and bars of any hotel are integral parts of the guest experience, so they must serve as our allies in first maximising customer satisfaction, and then increasing the hotel’s profits.
Below are a few examples of the services included by the food and beverage department:
• Creation of comprehensive proposals and composition/selection of flavours (based on the location of the hotel, local products and the origin of the majority of guests)
• Planning of menus for dining areas
• Food tasting
• Cost accounting, cost control and pricing of products
• Staff recruitment (if requested) and training
• Photographing of products and dining areas
• Creation of marketing and sales policies
Human Resources department
Effective management of human resources is necessary for the growth of the organization and the provision of a complete hospitality experience. The hotel personnel’s positive attitude is closely tied to the positive experiences of its guests.
The human resources department of Mayor Hospitality Management, having conducted a study of the necessary operational positions of the hotel, assists in the evaluation of candidates (from the available supply and from the updated platform of Mayor Hospitality Management), recommending the best candidates for the required positions.
In collaboration with the hotel’s General Manager, training programmes are organized, which have been designed to ensure that employees have the necessary training and knowledge, depending on their post, in order to be able to carry out their duties based on the targets that have been set, in line with achieving maximum guest satisfaction.
The human resources team of Mayor Hospitality Management is always at the disposal of the hotel’s executives in order to provide them with support, solutions and options. Finally, we provide integrated payroll programs and systems that help to organize the departments, optimize operations, minimize costs and keep the hotel within the approved budget.
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Operations management
OPERATIONAL MANAGEMENT
Ensuring the smooth running of your hotel
General management of hotels
Mayor Hospitality Management can undertake the recruitment, supervision and performance evaluation of the General Manager, or alternatively, train and supervise the hotel’s existing management.
Recruitment
Having the correct hierarchy and chain of command is crucial to guaranteeing the success of a smooth operation of the hotel. Our team undertakes the evaluation of all positions within the hotel’s recruitment in cooperation with the General Manager, in order to achieve efficiency, maximum performance, as well as the minimization of cost.
Operational procedures
As part of the evaluation procedure of Mayor Hospitality Management, is the study of the current structure of each hotel, looking at any existing, standardized operational procedures. Recommendations are then made regarding any possible changes that will optimize the efforts and performance of each department. Subsequently, the implementation of these new procedures is coordinated with the hotel’s General Manager.
Guest experience
A very crucial part of our evaluation is the consideration of guests’ reviews and their satisfaction rates. Essentially, the points that are highlighted by guests are very important factors that will determine our actions. We carefully inspect all the platforms upon which guests who have used the hotel’s facilities and services provide their
feedback. Specifically, we will look at the arrival and departure procedures, the hospitality services and amenities offered throughout the entire hotel property, therefore making an informed action plan for best practices and highlighting where there is room for improvement.
Staff training
Our knowledgeable human resources department is responsible for controlling the quality of services provided at the hotel. Current staff training procedures are reviewed in collaboration with the General Manager and a follow-up proposal is designed, containing recommendations for improving existing training workshops. These changes or the implementation of additional training programmes that emerge, have the goal of maximizing staff performance.
Quality control
The quality control team of Mayor Hospitality Management conducts surveys regarding the quality of services and facilities, implements programmes for monitoring operations, thus ensuring the constant improvement of quality across all the hotel’s departments. Additionally, we use a specially-designed tool, an evaluation platform by which staff gather information and opinions from guests on site. This feedback is used to measure the performance of the hotel and that of the individual departments, then subsequently take the necessary corrective measures in the form of an immediate action plan.
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General management of hotels
GENERAL MANAGEMENT OF HOTELS
Our professional, 360 approach to managing your hotel
After conducting a thorough evaluation of each hotel, Mayor Hospitality Management provides a broad range of customized services and comprehensive organization proposals, and helps hotel owners achieve the desired results in the tourism industry, that is, increased revenue through a solid market penetration strategy.
Having invested in experienced staff with proven expertise across many fields within the hospitality and tourism industry, Mayor Hospitality Management provides a tailor-made, consulting model with coherent solutions for innovative and holistic hotel management which achieves revenue growth.
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